Kickstarted the redesign of SAGE’s website through stakeholder research, design concepting, content strategy, and help with their RFP. They have since successfully launched their new website, achieving their goal of rolling out their new branding before Pride 2018 on their 40th anniversary.
SAGE leads in addressing issues related to lesbian, gay, bisexual and transgender (LGBT) aging. In partnership with its constituents and allies, SAGE works to achieve a high quality of life for LGBT older adults, supports and advocates for their rights, fosters a greater understanding of aging in all communities, and promotes positive images of LGBT life in later years.
The major endeavors in kickstarting the refresh were to:
Create a shared internal understanding of the website’s objectives and content strategy; and
Deliver a draft design of the website homepage and simplified site navigation as a cornerstone to how the remainder of the site will be designed and organized.
Stephen Siu – Product Manager
Sarah Allahverdi – UX/Visual Design
Justin Poston – UX/Visual Design
Amber McAden – UX/Visual Design
Jen Meagher – Information Architect
- Visual design file for the home page of their new website. This contains concepts for the overall layout and copy, and is ready to handoff to a 3rd party vendor to build.
- Preliminary content strategy for the content that exists on SAGE’s current website and future new content.
- Preliminary plan for site navigation in the form of a site map and design on the home page. The design from the home page can be applied to future templates for the site.
- Documentation around major decisions made including major takeaways from interviews with internal stakeholders at SAGE; takeaways from user testing and interviews; takeaways from the card sorting exercise / preliminary site navigation plan; and the preliminary content strategy. This documentation will be included in the hand-off to a 3rd party agency so SAGE doesn’t need to start the process from scratch.
SAGE’s 40th anniversary at Pride 2018 is a prime opportunity to roll out their new branding to their constituents. With the website being one of the major and first touch points for many in their community, it’s an important location to reflect their new branding and serve their community better. Delta.NYC’s work to kickstart SAGE’s new website design is an opportunity to consolidate internal objectives and develop the first part of a roadmap towards the final end result. This engagement reduces the cost and labor required for a 3rd party vendor to build the final website.